This article explains the erg theory by clayton alderfer in a practical way. After reading you will understand the basics of this powerful motivation theory.
Erg Theory Of Motivation Businesstopia
Motivation is derived from the word motive which is defined as a need that requires satisfaction.
Alderfer motivation. Theory of motivation was published by clayton paul alderfer as a further extension of maslows pyramid of needs. Alderfer further developed maslows hierarchy of needs by categorizing the hierarchy into his erg theory existence relatedness and growth. Erg theory of motivation to bring maslows need hierarchy theory of motivation in synchronization with empirical research clayton alderfer redefined it in his own terms.
Erg motivation theory alderfer. Existence needs relatedness needs and growth needs. Existence needs include all material and physiological desires eg food water air clothing safety physical love and affection.
Alderfers erg theory from 1969 condenses maslows five human needs into three categories. The existence group is concerned with providing the basic material existence requirements of humans. Motivation is the reason for peoples actions willingness and goals.
Alderfers theory of motivation sometimes also three factor theory or abbreviated erg existence relatedness and growth is a theory dealing with the motivation of people. Alderfers erg theory is the extension of maslows needs hierarchy wherein the maslows five needs are categorized into three categories viz. Maslows first two levels.
Alderfer expanding on maslows hierarchy of needs created the erg theory. Erg theory shows that a person works on fulfilling these needs simultaneously or separately depending on the difference of goals status and the environment. Erg theory of motivation is the condensed form of maslows hierarchy of needs.
That a person has and seek to fulfill them. His rework is called as erg theory of motivation. Many academics have examined various theories with respect to satisfying needs and motivation.
Existence relatedness and growth. Erg theory of motivation consists of three groups of core needs. Existence relatedness and growth.
Alderfers erg theory contends there are three basic needs an employee seeks to fulfill. The theory was developed by clayton paul alderfer an american psychologist and consultant between the 60s and the 70s based on the empirical study conducted at a factory in easton pennsylvania. A theory of human motivation original 1943 article by maslow.
As each need is fulfilled it serves as motivation to fulfill a different need.
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